I received the news this morning that our Norman Rockwell-esque Village is again losing a wonderful and vibrant business. I was sick in the pit of my stomach to hear the news, and with other merchants on the verge of closing or leaving, I started second guessing the viability of our own shop.
I took a deep breath, said a few prayers, and decided to use my drive to work as quiet time to detox my brain and
let my soul breathe.
I arrived at work, still not feeling like myself, thinking about the viability and life of our own little shop that has become part of this Village. Speaking with other merchants and store owners on the street, the word was out. Another empty storefront. “Did you hear that (this one) is closing at the end of the month?” “So and so is hanging on by a thread..”Depression, Fear, Panic and other negative thoughts set in and ate away at me.
But I choose to pull myself out of the negative aspirations and speak on a positive note.
“Be careful of your thoughts, for your thoughts become your words….your words become your actions. … your actions become your habits..your habits become your character… your character becomes your destiny..”
Then I found the 350 Project online.
With the last 4 separate customers that came into the store, I began comversation and mentioned the 350 Project and it’s premise of ‘Save 3. Spend $50’ .
They loved it. They each were inspired and took several fliers to pass out to their organizations, friends, other merchants, and then spent $203.71 between the the 4 of them. I joked that they exceeded their commitment, and thanked them for their business.
Not even 20 minutes later, one of my neighboring merchants just came in ecstatic that one of the women who I spoke to, delivered the same flier to him, told him about the promotion and spent $50 at his shop. And this was just over a matter of a couple of hours..imagine what 30 days could do. It works!
It takes one person to start the trend. YOU. Present a Challenge to your community.
If every resident would Select 3 independently owned business that they would miss if they were gone, stop in and say hello, and Spend $50 between the three, over 30 days…a great percentage will go back to the community through taxes, payroll and other expenditures…plus…it helps to keep these businesses around.
Pick 3. Spend 50. Save Your local economy.