My sister, Carina is really good with remembering customers names, how many kids they have, where they work, etc..That is one thing that I want to do better, remembering details about customers.
Knowing your customer has been a must-do for eons. But developing a relationship, that allows you to really understand them and know what’s going on in their lives, especially during these tough economic times, will increase customer loyalty, resulting in more solid sales.
Too many retailers are crying the blues, like they’re the only one affected by the economy. So instead of taking the ‘poor me’ attitude, we should focus our energies outward, to the community, to fellow merchants, and especially our customers.
Now, more than ever, it’s all about HER!
Brainstorm with other merchants and retailers to review the situation, determine the customers current needs, and come up with a plan. Check out the pricepoints and styles that are selling, cut back on those that aren’t.
Also, SALES are good. But not everything needs to go on Sale. It devalues your product. Instead, find the right items at the right price. When you go to Market, shop for your customer, as if you are shopping for yourself!
Just because the economy is down, that doesn’t mean that your business will go down. Don’t let fear pull you down.
“For I know the plans that I have for you. Plans to PROSPER and not to harm you. Plans for HOPE and a FUTURE.” -Jeremiah